ColorChallenge: SaturdayIndigo "Disobey"

Starting out my ColorChallenge entries with this ad concept I did for Volcom.

Volcom has been around since the early 90's and was one of the original pioneers of snowboarding and skateboarding culture. They have always positioned themselves as a rebellious brand even now that it is owned by a large corporation.

This ad concept uses their logo, the volcom stone, in place of a regular rock in the hands of a protestor. The Volcom stone in this context, along with a simple message "Disobey" would further their unruly identity on a billboard or two page magazine spread.


If you haven't yet seen the very cool ColorChallenge started by @kalemandra you can learn more about it in their post here.


-@brevebronovan

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Great indigo color, unusual theme and design. Thanks for your post!

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