ColorChallenge: SaturdayIndigo "Disobey"
Starting out my ColorChallenge entries with this ad concept I did for Volcom.
Volcom has been around since the early 90's and was one of the original pioneers of snowboarding and skateboarding culture. They have always positioned themselves as a rebellious brand even now that it is owned by a large corporation.
This ad concept uses their logo, the volcom stone, in place of a regular rock in the hands of a protestor. The Volcom stone in this context, along with a simple message "Disobey" would further their unruly identity on a billboard or two page magazine spread.
If you haven't yet seen the very cool ColorChallenge started by @kalemandra you can learn more about it in their post here.
Great indigo color, unusual theme and design. Thanks for your post!