When you’re the runaway leader in a growing industry, you typically have two opinions: A) Stay in your lane and let other companies pop up to solve the industry’s problems, or B) Try to offer as many products as possible and own the entire customer experience from A-Z (no Amazon pun intended).

If there’s any doubt which option Coinbase is gunning for, that’s now gone. The digital currency giant just announced they’re expanding in yet another direction by launching a passively managed cryptocurrency index fund.

The fund will have a $10,000 minimum and charge a 2 percent annual management fee with no performance fee, which is rare for most traditional investment funds, but luckily is becoming the norm for crypto-specific passive investment vehicles.