Coffee Atmosphere

As one of the largest coffee shop chains in the world, Starbucks is not only known for its coffee drinks, but also for its unique and comfortable cafe atmosphere. The presence of Starbucks in many countries, including Indonesia, has set a new standard for the coffee shop industry and become a symbol of modern lifestyle. However, behind its success and popularity, Starbucks also has several shortcomings.

Starbucks was first founded in 1971 in Seattle, Washington, USA, by three friends, namely Jerry Baldwin, Zev Siegl, and Gordon Bowker. Initially, Starbucks was just a small shop selling quality coffee beans. However, after being taken over by Howard Schultz in 1987, the Starbucks concept changed into a coffee shop with seating and barista-style coffee service, allowing customers to enjoy coffee in a comfortable place.

Over time, Starbucks has grown rapidly into an international coffee shop chain. In Indonesia, Starbucks first arrived in 2002 and now has hundreds of outlets in various major cities. The presence of Starbucks in Indonesia brings a new experience in enjoying coffee and changes many people's views on coffee shops. Here is a complete overview of the advantages and disadvantages of Starbucks that might help readers in considering their choices when they want to enjoy coffee outside.

Advantages of Starbucks

• Quality of Coffee and Ingredients Used
  One of the main attractions of Starbucks is its high quality standards. The coffee beans used are selected from various high-quality coffee producing countries such as Colombia, Brazil, Ethiopia, and Indonesia. Starbucks has a strict selection process to ensure that the coffee beans used meet their quality standards. This provides customers with the assurance that they will get quality coffee, both in terms of aroma and taste. In addition, Starbucks also provides a variety of coffee and non-coffee menu options, such as espresso, cappuccino, latte, frappuccino, and tea and chocolate-based drinks. The many choices of this menu allow customers to find a drink that suits their taste.

• Cafe Atmosphere and Service
  Starbucks' interior design is designed to create a comfortable and warm atmosphere, making it suitable as a place to relax, work, or hang out with friends. Soft lighting, comfortable seating, and distinctive decor make Starbucks more than just a place to buy coffee; it is a place to spend time. This factor is also the reason why many people prefer Starbucks over other coffee shops. In addition to the comfortable atmosphere, Starbucks is also known for its consistent service. Baristas at Starbucks are trained to provide friendly and fast service, ensuring that customers have a pleasant experience every time they visit.

• Additional Facilities
  Starbucks offers several additional facilities that make customers feel more comfortable, one of which is free Wi-Fi access. For customers who want to work or study, this facility is a very useful added value. In addition, Starbucks also provides various payment methods, including the Starbucks application that allows customers to collect points and get discounts or special offers.

• Product Innovation and Seasonality
  Starbucks often introduces seasonal products that are only available for a certain time, such as the Pumpkin Spice Latte which is popular in the fall. In addition, Starbucks is also always innovating in creating new menus or collaborating with local ingredients in several countries. In Indonesia, for example, Starbucks presents drinks with local flavors that are only available in this country. This innovation keeps customer interest high and makes them want to keep trying new things at Starbucks.

Starbucks' Disadvantages

• Relatively Expensive Prices
  Beverage prices at Starbucks tend to be more expensive than local coffee shops or other alternatives. This is due to a number of factors, including the cost of raw materials, quality standards, and high operating costs. These high prices make Starbucks unaffordable for everyone, especially in developing countries. In addition, many people feel that they can get similar quality coffee for less at local coffee shops.

• Environmental Impact Criticism
  As a large company, Starbucks has often received criticism for its environmental impact. One major issue is its large use of disposable cups, which are largely non-biodegradable and add to waste. Although Starbucks has begun encouraging customers to bring their own cups and offering discounts, many customers still choose disposable cups. In addition, the process of producing and distributing coffee beans globally also leaves a large carbon footprint. Starbucks has committed to being more environmentally friendly through various programs, but this effort still needs to be improved to reduce its negative impact on the environment.

• Commercial and Untraditional Flavors
  Starbucks often adapts the flavors of its coffee to make it more acceptable to international tastes. Many Starbucks drinks tend to be sweet, especially frappuccinos and other flavored drinks. This may not be suitable for true coffee lovers who prefer pure black coffee or coffee with a stronger and more authentic taste. Some customers feel that the taste of Starbucks coffee is too commercial and does not reflect the authenticity of coffee from various countries.

• Implemented Cafe Culture
  Starbucks' highly commercial culture is sometimes criticized as an attempt to create a lifestyle that focuses more on the brand than on the coffee itself. In some countries, Starbucks is even considered not to support local products because most of the coffee beans used are imported from other countries, even though there is potential for quality local coffee. This causes Starbucks to be considered less supportive of the local coffee industry in some countries.

Starbucks' success cannot be separated from a strong and effective marketing strategy. Starbucks has succeeded in creating a very strong branding, which makes it synonymous with a modern lifestyle and convenience. Through social media and collaboration with influencers, Starbucks has succeeded in attracting the attention of millennials and Gen Z. This brand has become a symbol of social trends, so many people are proud to "hang out" at Starbucks and show off their drinks on social media.

Starbucks has become part of popular culture in many countries. Its presence in various films, music, and television shows has also strengthened Starbucks' image as a cool and trendy hangout. Many people consider Starbucks a status symbol and follow the trend, even though the coffee is relatively expensive.

Starbucks has managed to create a strong identity as a world-class coffee chain with consistent service and a comfortable atmosphere. Its main advantages include guaranteed coffee quality, a comfortable atmosphere, and good service. However, Starbucks also has disadvantages that are worth noting, especially related to high prices, environmental impact, and the commercialization of its coffee flavors that may not be suitable for everyone.

Overall, Starbucks has played a significant role in popularizing the global coffee culture. For some, Starbucks is the ideal place to relax or work while enjoying their favorite drink. However, for those looking for quality coffee at a more affordable price or wanting to support local coffee, there are many other options to consider.

The issue of Starbucks' affiliation with Israel has long been a sensitive and controversial topic in various circles. This speculation is usually related to financial or political support for a particular country, especially Israel, which is a focus of the Palestine-Israel conflict. However, based on an official statement from Starbucks, the company emphasized that they have no affiliation or direct relationship with the Israeli government or provide political support.

Starbucks has repeatedly denied these allegations through their official website and press releases. Starbucks emphasizes that they do not provide financial or political support to any country or political group, including Israel. They emphasize that the company only focuses on the coffee business and community development in the countries where they operate.

Speculation of affiliation often arises from the fact that Howard Schultz, the former CEO and one of the key figures in Starbucks' growth, is of Jewish descent. However, Schultz has no direct political affiliation with Israel, and his personal beliefs do not influence Starbucks' business policies. In fact, Schultz has emphasized that the company has no affiliation with any country for political reasons.

Starbucks operates stores in more than 80 countries and strives to remain neutral on political issues or international conflicts. They state that their focus is on customer experience, community service, and providing quality products without a political agenda. In fact, Starbucks closed its stores in Israel in 2003 for business reasons, not political ones.

Despite the rumors, there is no hard evidence that Starbucks is affiliated with Israel or officially supports the country’s policies. The allegations are largely based on assumptions that are not supported by official company statements or business facts. Starbucks continues to assert its commitment to remaining neutral in global political affairs, with its primary focus being on its coffee business and customer service around the world.