Very good question, Monsoon Malabar is indeed very different in taste to other coffees. The way they process it develops a hint of spice, the smoke of a wood fire, a little tobacco and even a kind of earthy taste (I know few people eat mud, but in my mind the taste is akin to eating a raw mushroom unwashed - sometimes a little of the earth it grew in stays with it) it's an acquired taste - if I gave 5 different people a cup of Monsoon Malabar to try 3 would not like it - but the two people that do love it for life and this is why I sell so much - it has a niche and unique following - much like Steemit!