一手好牌是如何生生被打烂的? 上
A总原先是做传统餐饮行业,有一家自己经营的酒楼,早些年政府还没有大规模反腐时,生意还很不错,但自这届政府上台后,加大反腐力度后,生意就跟很多酒楼一样,高端消费一落千丈,直接导致了酒楼生意差了许多。A总也尝试过,比如改进餐饮标准和结构等,试图通过此来吸引到中高端人群,但是效果不明显,而酒楼的生意依旧没有太大起色。
A总在15年的时候,想到了转型或做其它的行业,看到政府在鼓励互联网+项目,于是想到了想去做互联网+餐饮,因为A总在餐饮这个行业里经营了多年,深谙餐饮行业里的很多情况,其中包括采购商拿回扣等,在咨询过周围一些朋友后,便决定进入互联网行业。
A总原先的想法是,做餐饮行业里的淘宝,他的想法很简单,就是希望打造一个平台,让各大商家入驻,包括酒店和供应商,让酒店同供应商直接进行交易,省却二手环节,在保证餐饮食品等安全前提下,价格足够优惠,最重要的是杜绝类似回扣等不良现象发生。
既然要搞餐饮材料供应,就需要仓库来储存。如果通过供应商去周转,一是配送时间慢,二来很多环节难以保障,A总租了个仓库,并开始自建包括冷库等,并招聘了相应的仓库管理人员。
要做平台,自然少不了软件平台,A总在对比之后,找了一家软件公司,谈好了价格和付款方式,交了一小部分定金开始后,就开始了软件开发。
过了一阵子,A总通知软件公司要开始招商,希望能在招商会上做下演示。软件企业技术负责人表示时间紧,整体软件尚未完成。A总讲只要演示下软件部分,能在当天会议时看到效果也可以,技术负责人同意将部分如UI等制作好的先做展示。
招商会议如期举行,会议那天A总带领自己的团队,在一阵激昂的音乐声中举着旗帜入场,虽有些不太严肃但还是吸引到了一定目光,也找了当地市电视台做了现场宣传,当然,这些都是有偿提供的。
当天晚上的庆功宴,A总带着一些酒意跟大家在宴会场频频举杯,这种看似热闹的情景下,A总心里却如同吃了一枚酸果,有些难受但又不好说出来。
原来这场期待很高的会议,貌似繁华,但在最终招商的环节上,投资人的意向却寥寥无几,最终谈成有意合作的更是凤毛麟角。
支持大伟哥!
Very nice... 👍👍
@rivalhw, 伦家就觉得你写得不错嘛~~~![img](https://steemitimages.com/640x0/https://i.imgur.com/8ZVtAfW.png)
nice post thanks for sharing @rivalhw.
Your very well post..
& great post..
I really love your all post..thanks for sharing..dear @rivalhw
English Version Of Today's Article by Teacher @rivalhw!
How can a good hand be born?
A was originally a traditional restaurant business with a restaurant owned by itself. In the early years when the government did not have a large-scale anti-corruption campaign, the business was still very good. However, since the government took office this year, the scale of its anti-corruption efforts has been tremendous. Like restaurants, high-end consumer plummeted, leading directly to the restaurant business a lot worse. A total also tried, such as improving food standards and structure, trying to attract high-end crowd through this, but the effect is not obvious, but the restaurant business is still not much improvement.
A total of 15 years, think of the transition or do other industries, see the government is encouraging Internet + project, so think of want to do Internet + catering, because A has always been in the restaurant business for many years, well versed in Catering industry in many cases, including procurement rebates, etc., after consulting some friends around, they decided to enter the Internet industry.
A total of the original idea is to do Taobao in the restaurant industry, his idea is simple, is to create a platform for major businesses settled, including hotels and suppliers, so that hotels directly with the supplier transactions, save the second-hand link , In the premise of ensuring food and beverage safety, the price is sufficient concessions, the most important thing is to eliminate similar rebates and other undesirable phenomena.
Since the supply of catering materials, you need a warehouse to store. If the supplier to turn around, first delivery time is slow, and secondly, many links are difficult to guarantee, A total rented a warehouse, and began to build their own cold storage, etc., and hired the appropriate warehouse management staff.
To do the platform, the natural and ultimately the software platform, A total comparison, looking for a software company, talked about the price and payment methods, pay a small part of the deposit the software development began.
A while later, A always informed the software company to start investment, hoping to make a demonstration in the investment conference. Software company technical person in charge said the time is tight, the overall software has not been completed. A General As long as the demonstration of the software part, you can see the effect in the meeting the same day, the technical leader agreed to part such as UI made good first show.
Investment Conference held as scheduled, the meeting on the day A total lead his team, holding a banner in the heated music admission, although some are not serious but still attracted some attention, but also to find a local TV station made a live publicity, Of course, these are provided for a fee.
On the evening of the celebration party, A always with some wine with you at the banquet hall frequently toast, this seemingly lively scene, A mind is like eating a fruit, some uncomfortable but not easy to say.
The original high expectations of the meeting, seemingly bustling, but in the final aspects of investment, investors have very few intentions, eventually reached the intention of cooperation is even more rare.
That's all from this Article. Thanks for sharing a wonderful one @rivalhw!
期待后续
我觉得现在美食餐营业外卖软件平台比餐饮业平台本身更容易成功呢。美团外卖和饿了吗,淘点点就是很好例子
抓腐败的见效了~餐饮行业这几年确实没有之前好做~这是为什么呢?你懂我懂大家懂~
之前有一位前辈,投了几十万搞餐饮行业,最后血本无归。。