Food Companies Catering To The Cannabis Crowd With Weed-Free Edibles
Cannabis legalization is moving forward in many different regions and it's expected that Canada will soon have their own legal cannabis market established by October 17th later this year.
A few in the media have referred to the upcoming market as a “free market” for cannabis but the market that's being established is a highly controlled one and isn't free in many ways. As well, even though they are moving for legalization to be achieved by October, they are still going to ban the sale of edibles that have been infused with cannabis, until they can come up with rules surrounding those products later on.
A number of food companies are looking to try and cater to the cannabis crowd though, without having to make weed-infused cannabis products. One item for example is the Oh Henry! 4:25 bar that's pictured above, which was unveiled by Hersey Canada a few weeks ago.
Even though the edibles might not be legalized yet, you can still find a variety of cannabis edibles being made and sold in the country.
Hersey put on a pop-up shop to promote their cannabis-themed bar. And it's only a matter of time before more food companies look to follow in the same direction, catering to the cannabis crowd. In the states we can see companies already trying to do the same as well. Jack in the Box for example launched a $4.20 Merry Munchie Meal in a few of their locations. They had allegedly brainstormed with a cannabis company, Merry Jane, to try and come up with marketing ideas that would cater to that crowd.
Previous surveys have asked pot smokers what their favorite restaurants are to visit when they get cravings and results have indicated that McDonald's is the number one choice for many.
After that, folks have indicated that they also prefer Taco Bell, Wendy's, Burger King, and Subway. Those were found to be the top five choices with some cannabis smokers that have been polled previously.
Canada is the 2nd country in the world to move forward with cannabis legalization at a federal level. It's been estimated that the edibles market for cannabis in Canada might eventually reach $200 billion or more. It won't be easy for companies who are looking to start up and market however, because there will be a tremendous amount of restriction and control that's in place regarding how they can market and what they can sell etc--it isn't a truly free market.
Pics:
pic 1 - reddit
pic2
pic 3 - Boing Boing
We'd call weed-free edibles simply "munchies" but maybe that's too 90s? haha
More importantly though, you're right on about the legalized market being the opposite of a free market! This is so true, and the more people we can wake up to this fact, the better.
The gummies do sing a sirens song to children. It is nice to see local businesses are embracing the cannabis genre. There is a ton of money in it.
We love canna-pops. They last a long time and provide all day THC goodness.
Excellent post..thanks for sharing..share these types of content more
Ya es hora de que piensen el legalizar "El Cannabis" en muchos más paises @doitvoluntarily
Really this news surprises me, beyond the legalization, what surprises me as cannabis is being established in different business formats, like these that are within the edible.
Thank you very much for publishing this news
I wish you a wonderful Sunday dear friend @doitvoluntarily
muy buena informacion,invito a que me visite t contar con su aporte saludos desde venezuela
Great information about cannabis in foodstuffs seems great to me as long as there is good control, legalization is advancing rapidly in many regions
You have to have a good control to handle marketing in the edible, it is not surprising that in Canada it will be legalized
great information friend is of much interest
It is out there in the Canadian streets already so yes might as well make it legal and reduce gang income and prop up the taxes. Hopefully as a by product of many other forms it can be consumed come a reduction of the smoke/stink for those of us that can't stand the smell.
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