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Indeed for them it is more a gamble. But they can consider it as an investment in a promising start-up! That's how most companies do this, even the company which is hiring me at the moment.

Do you work for a crypto company now?
Or a company that ik invests in crypto?

At the moment, most of them can't really invest due to the lack of qualified custodians. It would leave them badly exposed if anything went wrong due to fraud or theft.

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