It's not my area of expertise and so I went digging earlier today to find out how some of the 'experts' defined marketing.
https://heidicohen.com/marketing-definition/
The below are some of my favorites from the link, and I think fit in well with your final remark here.
Marketing is the messages and/or actions that cause messages and/or actions
Marketing is how you tell your story to attract customers, partners, investors, employees and anyone else your company interacts with
Marketing is anything you create or share that tells your story
Marketing is the ability to communicate a message to your audience
It seems that we need do adopt a cultural change and be loud and supportive of the good stuff that is going on as a team, in a consistent and professional manner.
Cheers :)
I work in that area marketing and advertising, I think the same as you think in the era blockchain those terms do not take the importance necessary to create conversion of satisfied customers.
Marketing is everthing we do as a group in the public arena. Every post we share and every opinion we put out there for people to see. Where my issues lie right now is with the landing page for steem. I had just written a post about steemit.com not being fit for purpose but we also have steem.com and that needs to be set up to welcome new users. It's a terrible advertisement for the eco-sytem when they land on either off sites.
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