Great article. Yes it takes a bit of a mindset change for business owners to more be in the mindset of: How can we give this customer 100x back in value. Since most companies these days doesn't really understand or know how to communicate with their audience. The old way was to batch everyone under the same name but it does not work with the Internet where everyone is connected in a much faster way and can communicate new information fast. Since we now are living in Tribes again but online.

Real genuine care is clearly what is lacking and something that people doesn't want to think about. They don't understand the value of creating a long term client. That 1 person may be loyal to that brand for the rest of his life just because of the kindness that one person in the company did. Everyone knows the experience of bad customer service where you see that the company doesn't realize they will lose a person for a lifetime. And once that loyality goes away there is a massive loss of incoming profits.

This is a bit of a complicated field since there is no clear path or cheat code to use. People want to do business with people that they trust and can relate to. Many companies are scared of being a bit more relaxed and have a chatty tone. I have seen that Telegram on Twitter truly gets it how to talk to their users. In a very cool way.

Something else can take over when we start to trust someone. A deeper form of respect. But here you also have the issue where someone that has a monthly salary doesn't have an incentive to perform well since he will be paid the same. But I'm sure Crypto can truly change that since it unleash the ability for every human to share value in so much easier ways. And since humans are kind and generous the giving system works.