The Ultimate Guide To Becoming A Social Media Influencer – Part 7

Of course, all of this effort won’t really count if you’re not providing the right kind of content and consistently working to ensure that your impressions, engagements, and other metrics that show that you are growing an audience are steadily increasing.

The key thing to remember is that brands care about your numbers, not you. While you are trying to build an expansive fan base who listens to everything you say, it’s important to remember that the brands who come to you are the ones who eventually bankroll your influencer lifestyle.

The easiest way to check all this is simply to quantify your efforts. That might sound complicated, but it’s actually a lot easier than you might be thinking! All social media sites will show you your page or profile’s impressions and audience engagement somewhere. Depending on the site, it’s not always in the same location, but find these numbers, charts, and graphs and treat them like a holy text!

If you really want to have a full dial on your numbers, then I also recommend using Google Analytics on your website – remember, you need one! The more data and metrics you have to measure your growth and make good plans going forward, the more you’ve got to show brands potentially interested in sponsoring you to do any number of things.

That about covers everything you need to know about making it as a social media influencer. Is it easy? Well, no – flipping burgers at MacDonald’s is a lot easier than this – but if you make it, you’ll have a very satisfying career with unlimited opportunities. Good luck – and stay the course!