I Refuse To Put Lipstick On A Pig And Prefer To Just Give You The Bacon.

I know that my posts aren't all "dressed up" and might seem straight forward. Im working on creating posts that look like newspaper articles but I try to give you the "prize" without digging through a cracker box. What are we talking about? Were talking about presentation.

Presentation Is Not Always Bells & Whistes

Presentation is about effectiveness not what others are doing or the current trend. Let's be honest, all this technology stuff is complicated stuff and hard for the average man to digest. We must always keep in mind that the technology and the investor are at two ends of the spectrum. The thing that connects these two is the translation of your technology and the problem it will fix. 

Cultures Are Different

What does culture mean? Culture is basically "your way of life or the way you do things" if we want to keep it simple. It makes my blood sizzle when I hear people toss around the word "marketing" as if one particular approach will blanket all people from all walks of life. This is innacurate and the downfall of many businesses like Hooters, Bud Light, an AppleBees. Not everyone learns the same and not everyone understands the same. 

CONCLUSION:

Are you being effective on explaining your mission or your technology to the world? Understand this, many companies have tried to blanket their marketing to the latino demographic like we all speak the same spanish. Cubans, Mexicans, and South Americans don't all use the same spanish language. It is impossible to capture all those complex demographics with one particular approach because different continents breed different culture. Everyone is basically a shade of a demographic and to accomplish effective communication of your product or service you need agencies with a massive pallet like Compound Films. :D