No Business Without Strategic Partnership

Have you noticed that people who hawk agonyi ewa (beans) always go in the company of people hawking Agege bread?

Have you also noticed that whenever you go to the market to buy foodstuffs, there's always someone operating a grinding machine right beside the woman that sells tomatoes?

Have you also noticed that wherever you see a beer parlour joint, there's always an aboki selling suya not too far from there?

These are not just coincidence but strategic business positioning.

What partnerships are you building for your business? Which product or services will sell for yours to also sell?

Collaborate with such businesses. Strike a deal. Better 10% of 100 than 100% of 1.

For me, I collaborate with laundry and dry cleaning outfits to put my brand in the faces of clients who come to wash their suits. They drop our flyers when delivering the suit and if we deal with the client they get 10% of the deal and the client not only gets a new bespoke suit but also a FREE wash when he comes back to the same shop to wash the suit we made for him.

You see that how you think outside the box.

Drop a comment about your business and I will tell you how to market using this strategy.