Allen Solly, Wal-Mart, Austin Reed – most of you are aware of these names when it comes to organised retail brands. Now, ever wondered what made these names so popular amongst the masses today?

Is it their consumer feedback? Or, the number of customers they serve each year? Or, is there any other reason?

Well, these businesses created a strong brand name and with the help of able-minded digital media strategists, they are now the big ship circling the vast digital world. Therefore, when it comes to your business, proper implementation of branding for retail sector can take your business game to the next level.

Are you wondering how? Well, check out these points below!

3 retail branding practices to follow in 2018!

1. Focus on global trends

Businesses today need to be aware of the different digital trends circulating the market. Let’s take an example. Today, for a restaurant to succeed, it doesn’t entirely depend on the quality of food.

While quality is essential, to become popular, an eatery must also have an artistic décor, aesthetic presentation of food, and impeccable add-on services. Only then can it fall under a reputed restaurant.

Similarly, catering to the audiences’ needs, a retail brand should design itself with themes which are popular amongst their customers. For example - creating logos for specific target audiences, or providing products which were previously unavailable in the market, etc.

1. Using colour themes which provoke actions!

According to research conducted, colour plays a significant role when it comes to branding for retail sector. Almost 80% recognition of a brand depends on its colour theme. Now, specific colours evoke specific emotions. Here is an example –

Research says red is associated with boldness, youth and assurance. So, if you’re fashion retail brand, use a red theme for designing websites, logos and packaging. It will help attract substantial clients.

In the same pattern, use colours based on your product or service for attracting the target audiences.

1. Use digital signage in brands!

Digital signage is basically using digital displays like LED, LCD, e-paper for exhibiting web pages, videos or digital images. Today, almost all dominating sectors like retailers, restaurants, shopping malls, etc. use digital signage.

In fact, look at these benefits of using digital signage for retailers –

• Proper signage using high-resolution images, good graphical representation and adequate texts allow a message to be more prominent. Therefore, good visual representation caters to more website traffic.
• Leading businesses which dominate the market use digital signage for making their brand names more pronounced. Using a unique font with proper taglines and a defined logo can help a website create an intimidating presence, thus, adding to its popularity.

Apart from these, businesses should have a trustworthy relationship with customers. They should design their brand face depending on the following criterions –

1. How their customers perceive their website.
2. What they can make a customer click ‘buy’.
3. How well they look in social media.
4. If their website is providing able solutions for customer’s issues or queries.

So, for making a stronger brand presence, incorporate these practices while branding.

Pixie point: Choose a reputable company for availing your brand design services and take the assistance of a marketing expert for promoting your brand face.