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RE: 5 Ways Good Social Media Strategy Will Boost your SEO
This was entirely true a year ago for Google, but the algorithm change has made it so social media may not actually influence their results very much, however traffic from social media itself is fantastic. I no longer focus on Google for SEO, but rather on Yandex (because of DuckDuckGo) and Bing. Google is good for pop culture references but has deteriorated into garbage as of late, even when it comes to web searches. I'm sadly finding more relevant stuff that I want and need on the lesser search engines these days.
I agree with you on this. Traffic from social media is good for business.
Google is big and they tend to focus more on profits nowadays than user experience. The lesser search engines are still trying to carve a niche for themselves in the market, so they tend to focus more on where Google has failed to win new users to themselves.
Certainly seems to be the case. It's one thing if your website is full of popculture references or about it, but if it's not about things like mainstream entertainment or mainstream media news coverage, basically left in the dust. Example? How often do you see results for Wikihow anymore in Google? xD
Coincidentally, I still saw a Wikihow result yesterday on Google but I totally get your point.
I've not seen but one Wikihow article in the last couple weeks using Google. I see them regularly on other search engines though.