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RE: The Issue With Personal Branding
Simply put, branding is the equal of, knowing, liking, and trusting. Lol even though I don't know, like, or trust some places but I still shop there. Whaaaaaaat? Lol
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example in that book really hit home for me. mcdonald’s or burger king. pepsi or coke. pc or mac. you read those and you ‘prefer’ one brand over the next. because they are generally the same product. but emotionally you prefer one over the other. thats a powerful brand :)
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