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RE: Better You #7 : Increase Your Social Intelligence - How to Deal with People.
they do it with their own rewards in mind
I think this is a problem intrinsic to a platform like Steemit. Money is the primary mover for people to join here. Once they are in, they slowly start to love the community, but practically speaking of you take the money away, things will fall apart.
This, however, does not take away the fact that how much you earn is the result of your sincerity towards the platform and community. You cannot take shortcuts and spam your way to riches. This is another awesome characteristic of this platform.
You are right that most people wouldn't stick around without the rewards system. They just need to do a little critical reflection to realize that even though there is personal gain to be had, selfishness won't serve them.