Brand Publishing

Bloggers, influencers, reviewers, tweeters, brands, your next door neighbor, everyone is a publisher these days. Each day we are bombarded with over 5,000 brand exposures and hundreds of ads served to us by companies wanting to sell to us. This led to the development of content marketing as a strategy, providing value and education to people before going for the sale. This is where many brands stop their publishing, a few pieces of content but not a consistent stream of great content. There is a different approach, one called brand as publisher, where brands deliver consistent & regular content to help you take your brand to the next level.