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The existing problem in the gaming industry

It is not visible to its players, but the gaming industry as a whole is a centralised field. Unfortunately, in most cases, the ones receiving the credits are not the game developers, nor the gaming community, but the platforms which deliver the game. Tim Sweeney, the founder of EPIC games, an American video game and software corporation, states that the game market is quite unfair since most of the profit goes towards intermediaries like app stores and social networks. These middlemen of our days in the field are more commonly known as Apple, Google or Steam.

For example, Steam – the digital distribution platform offering multiplayer gaming, video streaming, social networking and more – includes thousands of games online, with more games released in 2016 than all the games published between 2006 to 2014. Although it has a massive success, developers believe that to stay relevant, they are forced to pay large amounts of money on advertising their games. Moreover, they do not agree with this store's substantial 30% revenue share and the desire for control over their user-base. This means that most of the revenue produced is taken away by publishing houses while creators remain faded. Sounds unfair, right?

Ultra.io

For this reason, Ultra is building an outstanding PC game publishing platform and marketplace that wants to change something and break the current market monopoly. It’s time to put the power back into the hands of developers and players!

With a long list of members, operators and advisors, Ultra is proudly stewarded by a team of accomplished executives and game industry leaders who have held top positions in prestigious companies including Microsoft, Google, Kingsoft, DELL, XBOX, Uber, HTC, Apple, Santander and more.

A Blockchain Base

Ultra is also proud to have a Blockchain foundation with a software technology used by well-known leading publishers of games, like EA games, which is served by more than 100 million downloads worldwide. Thanks to blockchain functionalities, Ultra offers new offer new solutions to both developers and players, plus some new high standards!

What’s the change?

As mentioned before, the vision of Ultra is to empower the gaming community. There are many things planned for the future of Ultra in order to create a better community. Some of the things they promise are summarised below:

• Fairness to developers: developers will earn +21% more sales revenue
• Useful marketing tools: developers get access to a range of business and marketing tools
• Introduce new revenue streams: developers and gamers will have access to a variety of new revenue opportunities
• Establish a rich token based economy: powering referral bonuses, digital goods, rewards programs, etc.
• Backing from the industry companies: the team behind Ultra has a long history in the game industry, and its relationships network crosses the globe.

In the near future, Ultra plans to power its platform by using their UTR utility token which is still not released for sale. If you would like to take part in the ICO, be the first one to find out about the Token Event dates by visiting the official website at https://ultra.io/, Facebook page and the Telegram channel.

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