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RE: The real Flippening is FIAT Vs CRYPTO
And that's exactly what needs to marketed. To get the masses on board they need simple software and they need to market themselves by showing real life and simple use cases.
I'm picturing Apple advertising. All their videos don't talk about tech and specs... they show real people using their hardware to do real things.
You can take Steem as an example. People will be using it without the need to understand what a cryptocurrency is.