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RE: Skepticism of Utility Tokens
Industry-specific could perhaps work, if they are treated similar to the way STEEM gets treated - as stake (and influence) within the ecosystem. You're right though about the cryptocurrency tokens. There is really only a few tokens that will ever be even remotely accepted as being remotely like a currency - BTC, LTC, DASH, and then the list starts getting sketchy.
Better to design utility tokens so that they have some other utility besides payment.