Large centralized photobanks do not provide photographers and designers with sufficient freedom and take up to 85% of the revenues brought by pictures. In this case, photographers themselves do not have full rights to the content they created, which allows photobanks to manage photos at their discretion, disregarding the author: sell, transfer to third parties or in any way use to their own benefit.

The new Wemark platform is designed to change the current situation and provide photographers with a decentralized marketplace, aimed at supporting authors and protecting intellectual property rights to digital content.

Wemark gives photographers more freedom and advantageous contract terms

Wemark uses smart-contract technology that eliminates intermediaries and ensures transparency for all users - they can track all operations with digital content. This will also reduce costs and provide the best prices in the market, despite the fact that photographers will receive more than they do when working with traditional photobanks.

Interaction with the platform does not cause any difficulties: it's enough to upload content, set up a description and the content can be put up for sale.

Wemark's advantages

Most of the revenues belong to photographers, not photobanks. The smart-contract automatically distributes the reward between authors and the platform: authors receive 85% of the money, and the platform's fee is 15%.

The smart-contract manages licenses and all rights to content belong only to authors. The platform does not have the right to sell or transfer content to a third party without the author's consent, nor can it reduce rates. In addition, prices for content are determined by its authors. Centralized photobanks, on the contrary, may unfairly assess photos made by newcomers, regardless of their quality and photographer's preferences.

Also, the smart contract provides full transparency and allows you to track all actions with digital content and licenses. The platform reserves the right to distribute only high-quality content, but copyrights belong to photographers and can not be transferred to third parties.

Wemark also offers an effective loyalty program. Authors can reward users for promoting content in social networks and on other platforms instead of low-quality Internet advertising, which does not choose the target audience correctly, increasing unnecessary marketing costs.

WMK tokens' economics

WMK - ERC-20 tokens based on the Ethereum blockchain. WMK tokens serve as the platform's internal currency and are used for all operations related to its work. Users and authors of the platform can use tokens to buy and sell digital content, pay for a marketing campaign, reward users for promoting digital content, and purchase licenses for content. But that is not all of its uses. Developers will add new features that will allow buying or renting studio equipment, hiring models for WMK tokens and so on.

Conclusion

Wemark provides the best terms for photographers and designers and is able to compete with market giants such as Getty or Shutterstock, which are well-promoted, but do not allow photographers to receive a fair reward for their work. The photostock market is popular and attracts the interest of the general public, which will contribute to the platform's development.

Everyone can take part in the Wemark ICO, which starts on May 7, after passing KYC and AML procedures on the official website.

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