Welcome "PATRON": World's First, worldwide Influencer Marketplace with a platform capable of influencers’ sharing economy
An opportunity seen in the social media industry
The use of social media such as Instagram, Youtube and so on by various individuals have been on the increase day by day. It is no more a new thing to see unknown individuals become famous and raise their level of awareness through the use of social media. This is simply because social media such as Youtube, Facebook, Instagram, Twitter, Linkedin, Telegram, Discord, LINE, Blog, etc. or SNS is a platform specifically designed for communication and exchange of communication which has created a network of connection for more than 3 billion people throughout the entire universe.
When celebrity influencers ( Let's say Christiano Ronaldo) send a message on a social network such as instagram or facebook, there is no doubt that that message will cause a large reach number. But, the question now is; Does it necessarily mean that the impact of the message on his fans or customers such as attracting customers and achievements is proportional to the reach number? NO, It doesn't.
Then, who is an influencer?
Influencer refers to person who has a very strong influence and sending power among SNS calles youtuber, blogger, and instagramor.
Whitepaper, page 6
The entire team of Patron was conscious of the fact that the essence of the internet is that voices can easily be raised. This created an opportunity for them to come into existence in this situation of economy gap which is expected to widen, since they were concerned about those who cannot speak out and who could be dropping from society.
Thus, a platform which will raise from the sharing economy of influencer was created by a team of intelligent individuals. This creation brought about the platform called "PATRON"
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What is PATRON?
PATRON is a platform powered by the blockchain technology with the aim of providing support for the market of influencers. it is a platform that provides influencers' sharing economy. This will provide the opportunity for Influencers and SNS users around the world to be able to post, discover and book the informations of social media sharing economy on the mobile tablet and internet. PATRON is a trusted marketing place of influencers' sharing economy, which is driven by the blockchain technology causing the tokenization of the influencer's SNS delivery frame.
Main Function of PATRON
- Sharing the influencer's SNS delivery frame at the spot. (Pay every time)
- Share an Influencer exclusively for several months (Pay monthly).
- Acquire favorite influencers and monopolize (annual contract)
Whitepaper, page 10
Why is PATRON necessary?
PATRON is necessary because it is a sharing economy of influencers which will readily open up the value of every influencers by money (price), and make them profit from it. For each genre and field, PATRON will create a platform of search and rank from rankings for influencers around the universe for each SNS and such influencers will also be able to pass information to one other. There are myriads of influencers scattered around thr world, and giving them thorough supervision is one of the works of PATRON.
PATRON Sharing Economy
A sharing economy market system provided by Airbnb was created by PATRON among patrons and the existing shearing economy platform. That system is reffered to as developing model. In Airbnb, the guest user receive a shares of the accomodation space from the host user for a fee. The driving factor towards expanding the sharing economy platform is putting up with secure credibility in P2P (Peer to Peer) transactions. It is only when you and I trust someone else that we can decide to lend our property to them. Credibility is easy to achieve between friends, but when it comes to achieving credibility among strangers worldwide, then the need for the creation of a new credit infrastructure powered by technology is essential. PATRON are expected to make use of blockchain technology. This is because with blockchain mechanism, the role of a third party institution such as the government or banks are eliminated. Thus, the possibility to build trust based on past history of each other and carry out transactions can easily be achieved. The team of PATRON are trying to take advantage of the blockchain technology to create a new mechanism of contract between individuals that is taking part in the sharing economy on the platform of PATRON.
How is the value of influencers determined by PATRON ?
The value or worth of influencers are judged and determined by patron through the following 3 different way:
Reachability: This is the number of followers or users an influencer can get accross to at any point in time.
Engagement: This is the rate of occurrence or number of times an influencer engage with their followers.
Reputation: This refers to the evaluation or review of the influencer by the users of followers. It also denote how trustworthy the influencer is to his/her followers.
PATRON Management Plan
The PATRON System
The system of PATRON has three user-types in its network with distinct features and functions. The users are stated below:
- Influencer (Host)
- Sponsor (Guest)
- Follower (Fan)
Influencers (Hosts): Contract can be set by influencers alongside the sponsors to ensure steady and stable flow of income over a specified time period. Based on the agreements made in the contract, promotion for the sponsor's material might only be done by the influencer in reference to the contract. In this case, the sponsor take the influncer as his/her brand ambassador. Some contract agreement might also demand that the influencer advertise themselves to the sponsors from time to time.
Sponsors (Guests): The sponsors will be assured of having a certain number of followers over a specific period of time. These followers will be those of interest in the demographic or target market in relation to the material the influenceris put into advertisement.
Followers (Fans): When there is high followings for an influencer, such influencer definitely get to enjoy mouthwatering revenue generation from it. The followers get to benefit from the creation of quality contents in their service to the sponsors through the influencer.
Major Benefits of PATRON
- To Sponsors
With PATRON, informations can be spread by sponsors to its major demographic and material related crowds without difficulty and without having to go through the ordeal of complex research and investments. With PATRON, sponsors have a very probability of targeting multiple demographic at a time, which is a function of whether they are complementary or not.
- To Influencers
Influencers can surround themselves with the creation of a new brand based on their followers or their fans, their price range and the company they have previously ended a working contract with. Just as i said earlier, they can also secure stable revenue by getting job done for their sponsors only for the desired period. They will stand as effective advertisement ambassador for new products unveiled by clients, thereby, generating enough revenue from there as well.
- To Followers
Followers or Fans will be able to benefit from the generation of quality content by a network which readily monetize the value and satisfaction derived from their attention pertaining to a demographic or selected material of the market been promoted.
The Services of PATRON
- PATRON Live
This is a service of PATRON which is powered by Switchboard. Broadcasting all at once to various SNS Live can readily be carried done via PATRON Live. By downloading PATRON on a smartphone, informations can easily be distributed just from one mobile device or terminal to more than one social media live at once without wasting time or energy just with a click. What I am saying in essence is that the delivery of videos to multiple active applications including social media such as Youtube Live, Facebook Live, Periscope Live (Twitter) and so on.
- PATRON Academy
Just as the name implies, this is a network of knowledge where influencers and social media users get to learn certain things. Just by paying a small fee (in PAT), any user can get access to this network of knowledge by undergoing series of trainings. Participants are issued digital certification by PATRON upon completion of this training.
- PATRON Crowdfunding
Crowdfunding was implemented in order to get information to spread faster and delivered to a large number of people within a short time frame. It wil be easy to gather people in designated places. This also lead to the exoansion of sales since more people have access to the products and services. Using messaging function, Influencers can be asked questions.
- Communication messaging
With communication messaging, the social media program of influencers that was bought in advance can easily bebe delivered reserved time. All Informations that you need about influencer can also be sourced for, compiled in a cart and all online flows brought into completion only after you have settled and purchased.
PATRON's Platform development and the Blockchain Mechanism
PATRON are making use of a blockchain mechanism simply because with blockchain mechanism, the role of a third party institution such as the government or banks are eliminated. Thus, the possibility to build trust based on past history of each other and carry out transactions can easily be achieved. The team of PATRON are trying to take advantage of the blockchain technology to create a new mechanism of contract between individuals that is taking part in the sharing economy on the platform of PATRON. The driving factor towards expanding the sharing economy platform is putting up with secure credibility in P2P (Peer to Peer) transactions. It is only when you and I trust someone else that we can decide to lend our property to them. Credibility is easy to achieve between friends, but when it comes to achieving credibility among strangers worldwide, then the need for the creation of a new credit infrastructure powered by technology is essential
PATRON and the SMART Contract Technology
PATRON has introduced a technology called the "smart contract technology" into their ecosystem. This technology will help to bring about the elimination of brokerage commisions. With the smart contract technology, the influencers and clients/brands are entitled to enjoy increased income and lower fees in their services respectively. Its additional benefits are stated below:
PATRON's Platform (Most Valuable Player) MVP major parts
Patron platform client (fan) side:This include the following parameters;
- Sign up/in
- Profile of Users
- List of influencers with Filters
- Booking Page
Patron platform influencer side: This is made up of the following parameters;
- Sign up/in
- Profile of users including their own costs and services
Super admin panel: This includes the following fucntions;
- Influencers can be approved or declined by the admin
- Influencers can be verified by the admin
Resolution center: In this part, a dispute that is managed by Super admin can be created by influencers and fans.
PATRON Utility Token
PAT token is an ERC20 token built on the public Etherium blockchain which will be implemented and utilized as an utility token for the ecosystem of PATRON and will serve the following purposes:
Influencers and the users of SNS accross the entire universe will be granted the ability to post, make findings and book social media information related to the sharing economy both on the internet and mobile tablet. The holders of PAT token will be provided with the freedom to be able to book or communicate with influencers in a direct manner making use of the platform by spending their own PAT tokens. The ratings of influencers can also be raised by the tokenholders.
- Sponsors: It will be used by sponsors to engage with influencers and utilize their networks.
- Followers: It will be used by the followers to promote the content of the influencers, their follow through “likes” which in turn raise the influencer’s ratings and their marketability.
- Influencers: It will be implemented into use by influencers to reward fans for contests, promotions, and events.
source
Issuance of PAT
Lock up
After ICO closes, 160 million PAT Token will be locked up by PATRON (which include both the PATRON-owned portion and 40% of the total amount of PAT tokens) for 2 months.
Use-Case
Mr Joey is a business tycoon, motivational speaker and philantropist who is very conversant with various kinds of social media (SNS) such as Facebook Live, Youtube Live, Periscoop Live (Twitter) and lots more. Social media is very dear to him because this is where he get to relay his motivational messages through videos or SMS to his followers or fans as a philanthropist who loves humankind in general. He makes use of multiple social media so that his messages can get through to the largest number of people as much as possible.
But, there is one challenge that always bothers him. That challenge is time. He is a very busy man and it is always difficult for him to post his messages or videos on each application one by one due to time constraint.
Luckily for him and his fans, he was able to know about PATRON from a friend.
With PATRON, broadcasting all at once to various SNS Live can readily be carried out via PATRON Live. By downloading PATRON on a smartphone, informations can easily be distributed just from one mobile device or terminal to more than one social media live at once without wasting time or energy just with a click. He gave this a try and it worked with utmost efficiency. With PATRON, Joey was able to fulfill his purpose as a motivational speaker and philanthropist.
Final Thought
PATRON is an influencer's sharing economy powered by the blockchain technology. It look forward to making use of the basic principles of sharing economy in its application towards the social media networks we all find interesting nowadays. As a result of this, the marketing efforts of various companies and individuals that are in search of essential demographics and specialized followings are bound to flourish effectively and efficiently, which is a result of the achievement of ranking influencers via their followings and contents quality for the optimization of dollars per views or impressions. PATRON is the world's first Worldwide Influencer Marketplace with the implementation of a unique platform capable of influencers’ sharing economy.
ICO Information
Some PATRON Technical data
PATRON Team
PATRON Partner/Support
Watch this brief Video of the CEO talk on Patron
Helpful Links
Patron2018
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