According to the white paper, the product is the qiibee app , which I will explain in my own understanding. The value of qiibii to the users will be brand engagement and that of the brand will be user engagement. Just like on exchanges, the tokens supported, the security and integrity of the exchange attract users to the exchange while the number of users on an exchange make brands want their token or coins to be listed on such exchanges. So simply put qiibee value = brand involvement and human engagement with the product(qiibee app). I hope I was able to answer your question.