The grocery market overview

The grocery Industry is one of the largest consumer markets in the world; this industry is projected at a growth rate of 6.1% annually from the year 2016. Expected to reach $8.5 trillion by the year 2020, While online grocery shopping is tipped to spur this growth. Groceries are always in demand globally, irrespective of economic conditions there is still the demand for groceries.

The problems in the grocery supply chain to consumers
The price of any Consumer item is determined by demand and supply, as a first-year student of economics would profess. But besides demand and supply, other factors play a role, in determining how much consumers pay for an item. In a market where many intermediaries are playing a role in the supply chain process, this intermediary also adds margins to the consumer price.
Grocery producers and manufacturers produce at a specific cost, and they add a margin to their value, to arrive at manufacturers price. However, this is not the price consumers pay on the market. Wholesalers and retailers control the groceries distribution globally; these players buy directly from the manufacturers and producers for profit. Consumers end up paying from 30 to 50% of manufacturers prices to intermediaries.

Besides, that Groceries travel a long distance to reach consumers from the producers and manufacturers, a situation that leads to high wastage of groceries especially the perishable ones at the hands of wholesalers and retailers, and this cost are shifted on to the consumers. But in the absence of such intermediaries in the supply chain, consumers pay far lesser than when intermediaries are involved. INS ecosystem resolves this problem.

The problem of the Grocery supply chain to manufacturers
Trade promotion and marketing effort by manufacturers are overly costly and impact negatively on consumers as this add to the high pricing of groceries from manufacturers to consumers, making it ineffective. But this cost is avoided on the INS ecosystem. Manufactures also turn to optimize for Retailers who are driven by profit motive, in the items they stock as opposed to the real demand of consumers. The INS ecosystem solves all these problems as manufacturers get direct feedback from consumers on what to optimize.

The INS Ecosystem
The INS ecosystem is founded by experts from the online grocery Industry, a team with a track record of more than four years. INS has partnered with manufacturers and has enormous consumer feedback. INS is offering a new approach to consumers, and manufacturers, by way of a decentralized market platform. That gives consumers the free will to buy groceries online directly from manufacturers, eliminating intermediaries such as wholesalers and retailers from the supply chain, that means consumers no longer buy groceries at retail prices instead, consumers buy at the manufacturers listed prices which are apparently cheaper.

The INS ecosystem brings a lot of Benefits to consumers
Consumers buying on this platform, get high-quality groceries cheaper than in stores. This platform eliminate wholesalers and retailers in the chain of supply, making it less expensive for consumers to buy groceries directly from manufacturers at lower prices because of the absence of intermediaries that is wholesalers and retailers.

On this platform Consumers are rewarded by manufacturers through a smart contract for their loyalty, Manufactures can also pay consumers in INS token which consumers can also use as the mode of payment on the platform. Again, on INS ecosystem Groceries are bought online quickly and conveniently, making it easier for consumers buying groceries online at their convenience, anywhere they get connected to the web

Consumers also have Unlimited access to suppliers of their choice, implying consumers have a more extensive leverage of manufacturers to buy from, consumers also have control of the pricing at which they buy groceries

The INS ecosystem offers many Benefits to manufacturers
This platform provides manufacturers the opportunity to run royalty programmes to reward their loyal consumers using INS tokens; this token could also serve as a mode of payment on the platform

Manufacturers on this platform have the opportunity to list their groceries and sell directly to consumers. Manufacturers also get a Fast and detailed customer feedback; this feedback goes directly to manufacturers, this in effect means manufacturers can now optimize to suit consumers real needs. Manufacturers also have Full control of product pricing and listing on the INS ecosystem as well as marketing and promoting directly to consumers.

The INS ecosystem a multi-billion firm
The grocery market has a sustainable growth rate globally, it is projected to reach $8.5 trillion in 2020, and the online grocery shopping which is the target of INS is expected to reach estimated $290 billion in 2020 from $98 billion in the year 2015 according to research findings of IDG

Therefore, INS has deployed an innovative technology to transform this potential and viable market by way of disrupting the influence of retailers and intermediaries from the supply chain, so consumers buy quality groceries at lower prices than in traditional stores, and manufacturers are dealing directly with consumers without intermediaries and retailers. INS ecosystems founded on blockchain technology, the technology underpinning the success of bitcoin currency.

Roadmap

If you are an investor looking for a stable Investment with good returns, then INS ecosystem is the right investment for you, this is an industry that never ceases in demand, irrespective of economic situation good or bad, groceries are always in need. Amazon just acquired an online grocery asset whole foods for $13.7 billion according to Forbes.

More about INS World
Official website: https://ins.world/
Whitepaper: https://ins.world/INS-ICO-Whitepaper.pdf

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