The future of personalized advertising

Without a doubt, we’ve all seen how virtual and augmented reality can create new, amazing experiences, over the last years. You have probably played a VR game on your smartphone by now; watched a 3D immersive movie; enjoyed other entertainment products enriched by these graphics updates; taken part in dazzling VR tours; discovered new products through an AR marketing campaign. Together, all these revolutionary technologies create the extended reality market - the XR reality.

In fact, XR is not only about consumers and entertainment - it’s applicability also reflects into advertising. XR can deliver next-generation content through virtual, 3D and augmented reality technologies; not only to individuals but also to brands that want to find more efficient ways of reaching them.

Until now, XR content creators were not able to monetise their work - there was no such platform in use; at the same time, there was no project that could enable companies to deliver original and highly personalised ads to worldwide consumers.

Discover Trivver - the multi-patented advertising platform

Trivver promotes itself as being the most cutting-edge technology project created yet; it aims to enable ad agencies, advertisers and ad network develop and run marketing campaign in extended reality environments. In doing so, it solves a critical issue that bothered millions of users - continually being assaulted with disruptive and irrelevant ads. However, Trivver is not only about creating a more enjoyable experience for users; it also wished to allow advertisers to create and deliver customised, low cost and natural advertisers. The goal? To obtain the highest chances of achieving the desired conversions.

Along the entire advertising process (inception, deployment, tracking and personalisation), Trivver will permit businesses to provide highly targeted next-generation advertising; in doing so, it guarantees it will disrupt the current traditional methods of advertising:

• Trivver creates an environment in which consumers will be repaid for their participation, through an incentive-based digital token system;
• It introduces the concept of 3D branded smart objects - placed at the core of Trivver; this is the most essential component of XR advertising. This solution enables companies to simplify the entire process that they have been accustomed to (in regards to creating custom sized ads) and also create a more enjoyable experience for consumers. How does this 3D branded smart object operate? Advertisers have to decide first who they want to reach; then Trivver will dynamically resize the ad, automatically, according to the environment it is going to enter.

For content developers, Trivver will make it easy to monetise environments by connecting them to a vast library of 3D branded smart objects. When such an object is positioned correctly, through its patented data engine, Trivver will be then able to track consumers across all their internet-connected devices (mobile, tablet, desktop, laptops, etc.).
Using its AI empowered algorithms, Trivver will provide personalised ads (also eliminating wasteful locations, to maximise return on investment).

The Trivver smart tab - grants users access to a series of useful information regarding the products they are interested in; here, consumers can also benefit from unique discount offers.

Learn more about all the features Trivver has in store by visiting https://www.trivver.com/ and sign up for trying the private beta version now!