Learn the True Value of Personal Data, as a Product
Have you ever wondered how precious and important is your personal data? Have you felt many times that this asset is at risk, only because you cannot gain complete control over it? Who wants to make the most of it and why? To find answers to all of these questions and learn the true value of personal data, we will try to present these issues from a different perspective (and with a unique application).
We are all aware that companies from all around the world desperately need to know their customers. For this, they need human insights and personal data from individuals. Why? To be able to design the most innovative products and services and to better target marketing and sales activities. This is why personal data can be considered one of the most critical resources of the 21st century! Data brokerage is a $250 billion/year industry.
What is personal data?
Think of it as any sort of data that is being produced every day - some examples may include: the manner in which you use the internet on all your devices; the products and services you pay for; data from wearables; the way you use your smartphone.
Today, data brokers collect personal data from consumers without their knowledge (and sometimes even without their consent) and sell it to companies for huge profits. They are violating consumers data privacy and don’t even compensate them. As a result, consumers are starting to protect themselves by refusing to disclose their personal data or by providing fake information. The effect is that companies are getting fewer data in lower quality. The current model is broken and both companies and consumers lose.
OPIRIA and PDATA are democratizing brokerage of personal data
However, Opiria has decided to change that. With the use of the PDATA Token, Opiria is aiming to build a decentralized marketplace for the secure trading of personal data. This platform is based on the blockchain and thus, offers a set of unique features.
Let’s have a closer look
In this new ecosystem Opiria creates, a company can request personal data from individuals - think for example about your web browsing history or your shopping behavior over the last three months. If you decide to share this data, you will get rewarded with PDATA tokens. Due to the blockchain, your data privacy is completely protected; even better, you can create an income stream by selling the data you are producing, anyway.
On the other side, companies get fast and easy access to high-quality data and an unfair advantage over stale data brokers is PDATA’s breakthrough model which enables companies to gather new and unique data streams by using eye-tracking, emotion analytics and collecting data from wearables.
So, with PDATA, both companies and consumers are on the winning side!
Got Questions?
Understand more regarding the strategy OPIRIA has developed to democratize brokerage of personal data by respecting consumers privacy, offering compensation or rewards (through tokens) and giving access to more reliable and high-quality data to companies of all sizes on https://www.opiria.io. Also, join their Telegram group at https://t.me/pdatatoken.
The PDATA token will be issued based on the Ethereum blockchain. Opiria-Platform and PDATA token create a global decentralized marketplace for the secure and transparent trading of personal data. Companies need PDATA tokens to buy personal data directly from consumers. Consumers are compensated for their personal data with PDATA tokens, allowing them to create a passive income stream by selling the data they naturally produce every day. This is how the PDATA token puts a tangible value on personal data. By exchanging PDATA tokens, consumers can cash out and receive fiat currency directly into their bank account. Consumers can also invite other users and receive PDATA tokens when they sign up to the platform. If a consumer holds more PDATA tokens then another consumer, he is more likely to receive a "personal data request” from a company earlier than consumers with less PDATA tokens. This gives consumers that keep a larger pool of PDATA tokens on-hand on average a small time advantage to sell their data to companies.
PDATA creates an excellent ecosystem for the safe trade of personal data. This project has a number of advantages. Besides the fact that he solves many problems, this project creates excellent opportunities.
First, the data of consumers will be protected. Now all data will be anonymous.
Secondly, consumers receive compensation in the form of bonuses and gain control over their data
The third and fourth point is that enterprises get to high-quality data and there is a transparent and open data market.
That's not all. The decentralized project therefore has a number of special advantages. One of the main advantages is that it is open and safe.
Also, the project is constantly evolving and it has a community in different social networks. I see great potential in PDATA
I recommend everyone to visit the community in social networks and on the site.
Thanks for the useful information
Good move by OPIRIA, making it possible giving people promises keeping there data secure and also they get rewards for that.. one question comes to mind that is, what OPIRIA will gain from it or why are they offering thia or what advantages they can have by giving rewards to people for keeping there data secure,, in short in exchange what they get
This is an amazing idea..Never heard such idea before where you get value of selling your data if you wish to sell it..Normally everyday everywhere in the Internet and browsing we are sharing our personnel data with out being knowing the consequences of it which is being sold to big company to increase their bussiness...This is why we get million of spam msg from different vendors. Our data is not safe and protected and we don't have any control over it.
But now @OPRIA and PDATA are amzing platform which decentralized the data in blockchain market and give us full rights and control over our privacy and information..In this we can share only what we want to share and what ever we share we get paid for it...Every data truly valued which is just life changing and can helo many to earn money...Earning token coins from PDATA and OPRIA is just great...
Great post @danizaharie for sharing such a great innovative idea in blockchain market...
Opiria and the PDATA token create an ecosystem for the secure trading of personal data while fully protecting consumers´ data privacy, and granting consumers full control over direct payments for their personal data. This fully transparent open and secure marketplace will motivate consumers to provide data instead of fighting against surreptitious data brokers. Companies get a quick and easy way to access more specific personal data of higher quality and will be able to make much better decisions when designing new innovative products and services, and better target marketing and sales activities.
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At present age personal data is very valuable for the world. If any one can do strong their personal data there are many chance to wait for him
