because it is a scam ;) But yeah, absolutely, I'd like to see @Stan respond to this question too - it's at best deeply irresponsible of him to lend his (+ Bitshares') name+reputation to promoting such a clearly complete scam (the red flags are littered all over it everywhere you look).

https://medium.com/@aenigmacapital/investor-warning-arisebank-ico-strategic-partnership-with-bitshares-is-a-scam-96b8b473a61d

https://medium.com/@finmakler_sokol/arisebank-my-2-cents-based-on-the-chat-in-the-pivx-arisebank-channel-and-some-research-done-over-5305ff97f5bd