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RE: What are the obstacles to mainstream bitcoin adoption?
I've heard of this one. How do you invest and/or use it? At this point one of the problems with all of these alt-coins is lack of ease of use and 38 steps (any one of which can cause you to lose your money) to complete a transaction.
As Andreas Antonopoulos says "until you can go "swoosh" on your Android phone to complete a transaction, you won't have mainstream adoption".
Currently, IOTA trades on Binance Exchange and Bitfinex Exchange. Binance is open to US customers, but Bitfinex no longer accepts US customers. On useability - I have personally used the desktop PC wallet created by IOTA available at https://github.com/iotaledger/wallet/releases - it is available for Linux, Windows and Mac. I also know that an IOS wallet is in beta at the moment. If you want to learn all the ins and outs the best place to start is: https://iota.org/ for good baseline information. IOTA also has a strong community at http://slack.iota.org/ The founders and developers are often online on the slack to answer questions. It's not swoosh simple yet - but it will be in very little time I expect. The technology is fundamentally different from the standard block chain cookie cutter. The new technology structure is what impresses me most about IOTA.