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RE: What are the obstacles to mainstream bitcoin adoption?
In my opinion, IOTA is the "Google" of the alt coins. IOTA is based on tangle data structure. This solves the transactions per second issue of ALL block chain based coins - Bitcoin AND all other alt coins. The more IOTA transactions the faster the IOTA newtwork becomes. IOTA is also the ONLY coin which has no fee to send or receive. How can the block chain based coins compete with FASTER and FREE to use?
I've heard of this one. How do you invest and/or use it? At this point one of the problems with all of these alt-coins is lack of ease of use and 38 steps (any one of which can cause you to lose your money) to complete a transaction.
As Andreas Antonopoulos says "until you can go "swoosh" on your Android phone to complete a transaction, you won't have mainstream adoption".
Currently, IOTA trades on Binance Exchange and Bitfinex Exchange. Binance is open to US customers, but Bitfinex no longer accepts US customers. On useability - I have personally used the desktop PC wallet created by IOTA available at https://github.com/iotaledger/wallet/releases - it is available for Linux, Windows and Mac. I also know that an IOS wallet is in beta at the moment. If you want to learn all the ins and outs the best place to start is: https://iota.org/ for good baseline information. IOTA also has a strong community at http://slack.iota.org/ The founders and developers are often online on the slack to answer questions. It's not swoosh simple yet - but it will be in very little time I expect. The technology is fundamentally different from the standard block chain cookie cutter. The new technology structure is what impresses me most about IOTA.