Recently, there has been a real boom in the digital content market. The volume of online content (photos, music and videos) keeps growing significantly.

However, the market is being extremely centralized. Distribution is controlled by several companies. It means that content creators simply transfer their rights and most of their revenue to these platforms.

High-quality content creation costs a pretty penny. Nevertheless, it is possible to sell it at an expensive price but with no intermediaries involved. That’s why content creators seek other independent ways to promote and distribute their product. Evidently, they want to get the maximum coverage maintaining the highest margin.

Decentralized trading platforms allow creators to license their content and sell it directly to customers, maintaining full control over their rights.

All in all, contemporary content distribution is inefficient for the creators as the content is distributed via social platforms and search engines that get the most of it.

MEDIA Protocol

MEDIA Protocol is a new solution providing exchange between the content market participants for a win-win cooperation. The economic function of the protocol is to create a direct channel for content creators to promote content  directly to consumers, so that they could pay directly to the creators. Content consumers could also gain special tokens to reward content creators and publishers. Tokens will support ecosystems localising content distribution apps to reduce the monopoly of the content distribution platforms.

MEDIA Protocol is a new solution building the relations between content publishers and consumers. The project provides an ecosystem for the content exchange. 

Besides, the MEDIA Protocol gives a lot of financial incentives. It encourages content creators and brandsto upload the most relevant content in order to give the most transparent, efficient and enjoyable online UX.

How does it work?

The MEDIA Protocol is an open architecture with an omnidirectional economy, where publishers, creators and content consumers can exchange content, data and financial incentives. The MEDIA Protocol promotes a direct two-way token flow: from publisher to consumer, and vice versa. It facilitates the payment for the content. The MEDIA Protocol is a new ecosystem where the content creators can directly interact with consumers to build a more transparent, efficient and enjoyable online content experience for everyone. 

Blockchain

The blockchain provides several key advances making the MEDIA Protocol realization possible. Blockchain decentralisation is the way to remove intermediaries. As the network is completely transparent, the blockchain prevents any system manipulation and fraud. The blockchain also enables fast micropayments with fiat money for each interaction. With the blockchain technologies, transaction processing costs will be almost eliminated.

The two key advantages of the MEDIA Protocol: 

• New economic rules are optimised to create the highest value for content publishers, promoters, distributors and consumers;
• The implementation of innovative functions provides a better UX (an offline wallet of the in-app wallet). 

Consumer benefits

Content consumers will be able to earn and spend tokens on the MEDIA Protocol platforms. Consumers will be able to:        

• Receive reward payments from publishers and content promoters for their interactions with the content, and for distribution and expression of their preferences;              
• Accumulate tokens in their accounts that can be exchanged for valuable assets on the MEDIA Protocol ecosystem;
• Pay discretionary tips to publishers and content distribution platforms providing relevant and interesting content;              
• Make micro-transactions by tokens in order to pay for content access in the form of paywalls or subscriptions.

Conclusion

The content distribution and payment is a relevant and up-to-date question. The details of the MEDIA Protocol ICO are still unidentified. But, no doubt, this is a really perspective project, attractive for investors.

Friends, if this article was interesting and useful for you, put Upvote and followed my blog. And I wait for your comments, what do you think about this project?

You can find detailed information on the following links:
Official website
Whitepaper
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