A food review blockchain..? I'm not sure what benefits this has in being decentralized. What middleman is being cut out exactly? Are food current food review websites censoring users? I understand it's fun to earn tokens, but what incentive is there to buy whatever tokens they are distributing? There needs to be a market buyer for the tokens to be of value.

What's next, a book review blockchain? A movie review blockchain? ... Why not just build it on top of the STEEM blockchain instead, anyway? Especially with SMT's on their way.
I can't take projects like this serious to be honest. All those 'this is a coin for X' make no sense and are bound to fail in my opinion.