I would not be using it but it demonstrates the potential that could lead to centralized companies offering similar digital wallets on the blockchain. These wallets could integrate with crypto for payments. For example, I use the Starbucks wallet and would love for it to integrate directly into my Litecoin wallet!
Exactly there still seems to be the middle man step which really is lame. If its ever going to be really adopted and use it needs t do more on its own.