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RE: BTC - If bitcoin were to replace gold, it would be worth $400k
There is always people who pay to developers that present an interesting idea as a product... It doesn't matter if it is finished or fully working... That is same basic principle that made Microsoft Windows so popular.
So, no way to earn as of yet? :)
One important thing about making a cryptocurrency popular is to give people some coins but not too much... Giving too much will crash the value when the coin enters exchanges.