Metamesh’s July Update: Pivoting & Prototyping

Oriana Aristizabal pitching Metamesh in Proof of Concept Studio Demo Day

Increasing our market opportunity and helping the cryptocurrency community earn cash

It’s been a while since our last post. That’s because we have taken the month of June to internalize our future as a company.

In the month of June, Metamesh has been analyzing its pivot to open up our market share towards the entire cryptocurrency community in the most acceptable way.

Metamesh is now registered as a Delaware C Corporation thanks to our friends at Clerky.

We are fans of several cryptocurrencies and believe they have tremendous potential. However, limiting our service to only one cryptocurrency does limit our customer outreach. We aim to be an application that is downloaded next to Coinbase for crypto enthusiasts.

Proving our concept

We would like to thank StartUPFIU for providing a great program that helped us discover our pivot. We found the following problems in the market:

• There isn’t a dedicated marketplace for cryptocurrency related items. All cryptocurrency related items are spread apart making it difficult to have access to new crypto brands.
• We feel that it is unfair how social networking companies make us their product and we never get a cut from their sales. E-commerce isn’t personalized and if you open up an e-commerce application you will see a bunch of ads you don’t care about or your privacy is being invaded to guess what you will buy.
• Merchant brand recognition and growing brand equity. If you’re listed on Amazon or eBay your brand isn’t directly recognized by a buyer and only the ecommerce platform’s brand is recognized.
• Ads get more expensive making it difficult to start a brand due to rising marketing costs. Cryptocurrency related ads are also very limited in the market.

Metamesh aims to solve these issues with our product sharing application. We were focusing on only using IOTA for our transactions due to it’s great technology. However, the market tends to purchase products using fiat currency and we want to capture as much value as possible. We will be using Stripe Connect to handle our payment processing for our customers and be releasing our app by November 2018 for United States users.

We will be using dollars for our transactions but create a dedicated platform for cryptocurrency merchants and enthusiasts. When we see massive adoption and banks don’t create barriers for us to accept IOTA or any other crypto as a payment method, we will proudly add on cryptocurrency payments our users can accept. We reached out to banks and they did not want to conduct business with us if our core payment processing was done with cryptocurrency.

We know that fraud is something we all care about when shopping online, that is why we will provide you customer service that is readily available and on your side. We strive to help you with any issues you have on Metamesh. Let’s dive deeper on how Metamesh will work as a user.

Business Model Updates

Peer-to-peer promoted sales

We will be using a similar business model but with different percentages in commission. Sellers will earn 85% of their sale that is promoted by marketers and marketers will earn 5% of the sale if they successfully connect a buyer and a seller. Metamesh will have a 10% transaction fee on successful sales that occur on the platform. You can list as much as you want because listings items is free!

Direct Sales

There are also direct sales, meaning that a user purchased the item directly from a seller without the help of a marketer. The seller will be able to earn 90% of their sale and Metamesh will take a 10% transaction fee. Seller listings will be free! This incentivizes our merchants to grow big followings on Metamesh in order to grow their number of marketers that will help young brands thrive with faster sales and a supportive community.

Made for growth

If you are aiming to be a big cryptocurrency brand in the next couple of years whether you build the best miners possible, provide portfolio growing trading tips, or the next popular hardware wallet. Metamesh is the platform built for you!

We are creating a platform for crypto enthusiasts, like you, to grow your cryptocurrency community with Metamesh and be able to flourish your own brand for your community. Top brands pay social influencers top dollar to display their products to their following. Metamesh now allows you or anyone to be an influencer of any product you desire with a tap of a button.

Metamesh Deep Dive

We have been receiving feedback on how exactly product shares work so we have created the image above as an example. Let’s say a Metamesh merchant, Boxminers, is selling an insane handmade mining rig and they post it on Metamesh.

Anthony follows Boxminers and wants to earn 5% off that mining rig (which tends to be a lot) and shares the post to his following. Sam and Matt both found out about the Boxminers mining rig and they decide they want to earn that 5% as well. However, Matt and Sam are on Metamesh at different times and they share the post to their following on Metamesh at different times.

Let’s say Brooke wants to start mining and sees the Boxminers mining rig and gets curious by looking at Matt’s shared post on her feed at 9:00 AM. Brooke follows both Sam and Matt.

Later on, Brooke opens the Metamesh app and see’s that Sam shared the same post Matt did. Brooke has decided to pull the trigger and wants to purchase the mining rig, she can now choose which post she wants to purchase and reward whichever of her friends with a 5% commission. Sam is her best friend so she purchases Sam’s shared post.

Conclusion

• Boxminers got 3x as many views on their post and earns 85% from their sale price.
• Anthony and Matt are not marketers in regards to Brooke’s sale. They don’t earn any commission from the sale.
• Sam earns a 5% commission from Brooke’s sale
• Brooke is now waiting for Boxminers to send her the mining rig to mine some Ethereum.

Metamesh Prototype

Sell seamlessly

We aim to make selling on Metamesh as easy as posting a photo on Instagram. Just hit the add post button and you’ll be on your way to starting your brand.

We believe merchants will love Metamesh by its simple interface and giving them an army of marketers.

Merchants can go nuts and sell their products in new creative ways. Add some comedy to your store, or even edgy libertarian pictures that your followers will enjoy.

Share products you love

Connect with your crypto community and find products that you care about.

You aren’t limited to just selling your items. You can help your friends or crypto community sell their products even faster!

Want to be a Bitcoin maximalist? More freedom to you, go right ahead! Want to love EOS and other altcoins? Why not?!

Discover new trends and community members that understand the items you care for. Becoming a crypto influencer is just a tap away.

Earn cash money

I don’t mean BCash either. I mean USD cash that you can use to buy more crypto, purchase on Metamesh, or even pay the bills.

If your ICO isn’t reaching its goal, sell some of your swag on Metamesh and grow a community that love/hate you.

You can earn cash by sharing posts to your following (those posts must lead to successful sales). You can also make some sales and cash out to your bank using Stripe.

A Stripe Connected Account will be made for you to accept payments.

Limitless Potential

Although we are making this for the cryptocurrency community, we also invite any other community that feels we can take their business to the next level. If we want cryptocurrency adoption to increase we need to bring other communities in our ecosystem to even know what an Ethereum logo looks like.

The E-Commerce market is $500 billion in revenue this year with expected 9.3% growth until 2022. Our target customer is:

• Someone 18–34 years old
• Lives in the US
• Knows how social media and e-commerce work
• Is invested into cryptocurrency

We believe that this market will lead towards high social interaction on Metamesh and have a great amount of purchases. We are currently in our product development phase and we are building Metamesh brick by brick every day. We will be updating our website very soon that you can share to your friends and crypto community to sign up for development alerts and updates.

If you want to help be a bigger part of Metamesh we are looking for cryptocurrency brands to join as our starting client base. You will get a great percentage deal for your sales if you contact us and be a part of the Metamesh team.

I’d also like to thank the Metamesh Team for sticking through this pivot. I know it felt like we were lost for some time after the crowdfund but I believe we got our spark back heading towards a new direction.