This December Bitcoin has conquered new heights. But this time we're not just talking about its price, because the cryptocurrency has started to be accepted in the tourist resort of St Moritz, one of the favorite and most expensive destinations for winter sports.

According to a report published by the Südostschweiz newspaper, Markus Meili, director of the resort, announced that they would be accepting bitcoins as a payment method in their online store to purchase tickets, as well as accepting dollars and euros.

Meili said not to worry about the inflationary trend that has led bitcoin to be worth $1,000 dollars at the beginning of the year to reach a historic high of $20,000 dollars during the month of December.

For his part, Andrea-Franco Stöhr, legal advisor of the tourist complex, pointed out the fears of users to the new financial tools. If something new comes along that people don't understand, or if existing business models are questioned, it is first classified as dangerous. Cryptocurrencies is dangerous if you speculate, but when you buy stocks there is also a risk,"he said.

For almost 150 years St. John's. Moritz functions as a complex for winter tourism, hosting important competitions such as the 1928 Winter Olympic Games, the 1948 Winter Olympic Games and the 2003 World Alpine Ski Championships and this year's 2017, as well as other smaller events that are the daily routine of this sports enclave located in the Swiss Alps.

The publication notes that according to the organisation Bit Consult, 225 companies based in Switzerland work with bitcoin, but the Bitcoin Suisse portal shows that urban areas are more likely to use cryptomoney. As for tourism, so far only the SBB and Velokurier Bern companies have accepted cryptocurrency as a method of payment for transport services, which would be extremely useful to reach the tourist resort. At the same time, according to CoinATMRadar, there are 22 automatic cryptocurrencies dispensers in Switzerland.

Over the years Switzerland has become an epicentre of bitcoin adoption, with hundreds of businesses and businesses accepting cryptocurrency as a payment method. Last September, the southern town of Chiasso announced that it would accept the payment of taxes in bitcoins, while the country known for its banking system also has a cryptovalle in the city of Zug, where dozens of businesses coexist that accept coins such as litecoin and ether in addition to bitcoin, along with companies developing services based on blockchain. Even one of the country's most prestigious universities has joined the wave of bitcoin adoption.

Coming up soon, St. Thomas. Moritz will host a conference bringing together leaders in cryptocurrencies investment to discuss the opportunities these financial tools offer. Switzerland's first Cryptofinancial Conference will be held from 17 to 19 January 2018.

The blockchain and cryptocurrencies industry is highly attractive to investors. Although there are many conferences focused on blockchain technology, there is a lack of conferences for professional cryptofinance investors,"said Tobias Reichmuth, CEO of SUSI Partners, a company specializing in technology transition finance for the energy industry.