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RE: Dash Is Making Itself User Friendly And Steemit Can Learn From How They Do It

in #bitcoin8 years ago

One of the foundations of marketing is that existing customers are "gold." That is, it's much easier and cheaper to encourage and activate an existing customer than it is to go out and get a new one.

Problem: we have 130K account and no internal message system. So there's no way to start a "community outreach" program to reach some of the "dead" accounts that were formerly active posters and encourage them to get going again... a team of community ambassadors (or something) could easily do that on a volunteer basis... and we could easily DOUBLE the posting volume in a couple of weeks without having to do a damn thing to market to the world.

But we need to be able to send messages to people.

Then, with a more active platform, begins referral marketing. "Who do YOU know that would enjoy Steemit?" and "Have you talked to your blogging friends about Steemit?" My guess is there are at least 200-300 truly "active" people here who at least have 3-5 fellow writing/creative friends they could personally invite to join.

But again, we need a message system so we can personally welcome them. And perhaps a referral tracking system so we can FIND them (note, not "so we can get paid," let's forget the money in the short term) and interact with them. Think about it-- a SOCIAL network is about connecting, so we need connecting tools. And that's just a start.

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It's not a social network :D, it's a botnet :D no different than facebook/twitter the only social interaction here is the upvote at least most people think that way. I really like the way Dash is doing it, they aren't alienating their "consupers" interesting misspell :D but yeah, growth and investment go hand in hand, Steemit has missed the mark with their investment in the public well-being, people have started leaking, problems are here from the whole mixing of social/market/bot network, so I would rather have the natural way dash is just drawing in customers rather than the superficial come blog here. Steemit will grow when it fixes the issues, solves the problems and updates the UI/goal/economy

PS

I will put up with it a while longer, I will make my posts on the updates wait and see how this year fares for the platform but if the reverse trend continues I won't waste my time a year and a half is good enough :D and that's without factoring in the time. If you ant to see a good social platform look at minds, if you want a good blogging platform go for medium, sure I learned that these places existed from here. But wouldn't mind waiting for another 5-10 years when such a platform raises up again and actually plays it's cards right

i do like your comment thank you @denmarkguy and @j3dy, but i would like to add 3 points :

  1. "" encourage "inactive" accounts to come again : YES and NO :
    depending the group these users belong : youth, 20-30,30-40 etc....and their background : developer, artist, housewife, gamer, ......, i think it could be successful as well to put effort on bringing new users happy to get a payout of 1.00$, not greedy just having fun.
  2. Dash was introduced 3 years ago, so we could also give Steem a little time, and focus on suggestions to improve Steemit.
  3. For the messages and interaction the steemchat is working well, and i see a lot of entertaining event happening like #steemitphotochallenge, STEEM Cup Series contest , Sports Football, #steemitculinarychallenge, openmic, memechallenge, and more

@littlewhale, there are good points, but it's important to also remember how people use web sites... additional apps and community features need to be integrated seamlessly under the greater Steemit interface-- as more people join Steemit, the "next marginal user" is going to be less and less "technical" and will just want everything to work in one place... otherwise it becomes *"too much hassle." In this case, specifically talking about peer-to-peer contact... who'd be using Facebook if you had to go to a different site to send a Facebook message?

And yes, we definitely need to give things more time. Even twitter is 11 years old and still trying to find a business model that's income producing... and it's a HUGE platform with 300+ million users. A lot of the "selling off" we're seeing is probably due to early adopters taking profits... they were never here to be long term investors, just to make a profit and go. This happens with "regular" companies all the time... some of the "angel" investors cash in as soon as the company has its IPO. So now the long term buy and hold people start investing for the longer term. But we DO have to build something here worth investing in.

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