Mastering your crypto pitch - How to encourage new users to adopt bitcoin, ether, litecoin etc.

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I was talking with a coworker last week who is very interested in real estate investment (as am I) and asked me if I had made any progress. I told him no, but i've been heavily investing into cryptocurrency! Anyway, he had heard of bitcoin and asked for more information on crypto. I told him to read or have a listen to the following:

Digital Gold - http://amzn.to/2tAGdiv
The Business Blockchain - http://amzn.to/2umAhrX

In my opinion, Digital Gold is a great place for new users to obtain a deeper understanding of bitcoin and crypto, and how the blockchain works. It also tells a great story of how and why this technology is so important. The second book is great to listen to after you have an understanding of the basics. It will open your mind to the endless possibilities of the potential for blockchain based tech and the most obvious use cases.

Has anyone else had luck in convincing friends or family to look into crypto? I've found it difficult to provide them with a lightbulb moment in just a few minutes. It is still too early and complex for the average person to say "yup, makes perfect sense" within the first 5 minutes of talking about it. My lightbulb moment went off when I realized that if you realize this technology eliminates the processes and procedures behind trust based systems or transactions, then so much needs to change!

Also - I made sure to put the prices of the major cryptocurrencies inside of the email so that we can look back on it and see what happens! Should be very interesting to look back a year from now and see where the prices are!