let me present you my bicycle that brings me many pleasant moments
Avenue - pure danish design
AVENUE bikes are the product of years of tradition and knowledge by the oldest family owned bicycle company in the world, Danish company – HF Christiansen A/S
HF Christiansen A/S began hand making Danish Bicycles in 1903 and have been busy perfecting their bikes within the high standards of the Danish bicycle market until now. With the 4th Generation of Christiansen’s now at the helm, the company is finally going international and well prepared to take their success global.
The AVENUE brand was founded in 1996, with the idea to create a luxury brand in the bicycle business.
In the first years of the brand’s history they made bikes with “regular” frame designs but added special features like front hubs with sealed bearings and special designed crank sets. But in 2001 the company had the idea to create a frame design that did not exist in the bicycle world. Until then only the carbon frames had the special 1 piece frame look but they wanted to make it using an alloy material instead.
In 2001 HF Christiansen A/S invested in special moulds for tubes and to find a way to make the special “make-up” which they call “carbon-shell” – they succeeded in this with the amazing uniquely designed patented frame that they use today.
From 2002 and the years to come they had huge success in Denmark as the first real designer branded bicycle and over the years they have added new details to their design each year.
“In the past we have done everything we could to make Avenue unique and different. Our bicycles looks a lot more aerodynamic and flashy than the average bicycle you see everywhere. We have always wanted to be bold and try new ways in functional design. Our bicycles are created for the self-conscious consumer. To the cyclist that wants to be seen as an individual. For the 2015 range we have taken our design philosophy even further. We have developed a new and improved top tube that makes the appearance even lighter and thinner. The seat tube and chain stay are also lighter and the shape is slimmer and more edgy. This new frame allows more graphical details, so we have made that happen.
This is why we are proud to present a whole new era in the Avenue history. These bikes are even more beautiful and elegant than in the past. We are sure that you would enjoy this new look as much as we do.” says Design Manager Steffen Hagelweiss.
All AVENUE bicycle frames are hand built so each one is unique – not 2 frames are 100% identical. Every frame is hand polished and the “make-up” areas are made by humans so each frame will be unique but have the similar look.
Avenue have also produced a range of accessories for their bikes in all the colours ranges so you can customise your bike to give you even more of a unique design.
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