I've totally bought beer specifically for the art work before. Especially anything from Gigantic Brewing out of Portland, i mean the beer is excellent but is definitely boosted by the artwork. Love the "carbonation at work" shot. The lighting you've been using lately is KILLER
I just checked the Gigantic Brewing, and they have some killer artworks! Take a look at the Gigantic IPL - it's simply Wow :) Thank you, Chrissy, it's my regular lighting setup with the LED wand :)