Face, real name Ivan Dryomin is a 19-year-old who has been at the epicenter of a growing Russian skater-kid and emo backed emotional cloud trap fused movement. Born in a relatively small Siberian town of Ufa to a family of steel factory workers, Dryomin was destined to continue his family's legacy, but he chose a different path. Instead of going to college, Ivan started writing raps for his friends' beats, which lead to him releasing his songs on the Russian social networking website VK.

After a few releases, Ivan exploded into the teenage rap underground scene following the upload of a song called "Gosha Rubchinsky" dedicated to his favorite streetwear designer.

So far, the song has 3 million views on YouTube. It is a great summary of Face's artistry. The lyrics are so dumbed down, that you find deeper meanings between those catchy lines. Some say this is degradation, I say this is art.

Face says that in the future he wants to expand his music into different genres, start modeling and start designing clothing. In the meantime, he's working hard on new music with many collaborators. He recently collaborated with the world-famous colorist Cole Bennett of Lyrical Lemonade who is known for creating music videos for western trappers Lil Pump, Smokepurpp and Lil Tracy. Face utilized Bennett's skills in his latest music video for "Мне Похуй", which roughly translates to "I Don't Give a Fuck". This title describes Face's general personality (or lack thereof), which isn't necessarily a bad thing after all.

Although Face has exploded into the underground club scene, he still has a long way to go to the mainstream pedestal, although media attention is unlikely, since he has face tattoos, his lyrics are not clean in the slightest and an average babushka will whip her grandson's ass if she finds him listening to Face's music.