One of the things that plays into a lot of archetypes is that a good storyteller will follow them intuitively because they're subconsciously part of our understanding of the world, either by nature or nurture.

Often times when you see a really great story, it looks exactly like Joseph Campbell's Hero's Journey if you take a moment to go back and outline it, and when you see a really mediocre story you can see where the storyteller goes off the rails and includes a bunch of random nonsense that just doesn't fit and dilutes their intended story.