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RE: Do you ever have an idea and write something thinking it is interesting and then, ...
However I think that the real reason they did it is so that instead of advertisers approaching influencers directly, they now need to go through Instagram to identify influencers first. From what I hear, it has taken possibility away from those looking to monetize.
Crafty. Although I think they'll still be able to identify influencers via the interaction levels on their posts. In fact, that should be a better indicator, because likes can be bought.
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All of the centralised platforms are going to become more aggressive in their profit needs as they are very top heavy on structure. Funny considering on Steem we are looking for ways to spread more wealth wider. :)