I think we should throw away any labels, for no matter how we want to call it there will always be the likelihood of people distorting the image. The root issue lies in a consciousness split. It is like ego against Heart. The ego comes from Doing/thinking, while the Heart comes from Being/feeling. So no matter which label we come up with, the ego will find a way to throw mud at it. If not by word then by noisy aggression, for the ego hates losing.

"Hearticists" might be a term, but again, even when it looks crystal clear, the ego's natural propensity towards Separation will find the fly in the ointment.

A label can only be understood when we resonate with its energetic foundations. If we don't we denigrate it.

That is my take on it! You addressed a really interesting question! :)