Awesome post really. I am sure apple will join the trend.
My bet is that they themselves are doing very little. However, they have deep pockets and I am sure they are funding a research lab or more than one to work on this.
The thing is that if ford and toyota can pull this off, i believe apple can, Or maybe all they do is take a self-driven Toyota/Lexus and put an apple on top. Even in that case, they could become successful.
Fully self-driving cars will enable individuals to drink as much as they want in a bar or with dinner without worrying about drunk driving. This will lead to other consequences, including possibly a rise in alcohol-related health problems.
But the thing is that the pros are way higher than the cons. I cant wait to see it on the streets of where i am from.
Great post @adsactly.