How Online Agriculture Shopping Benefits Farmers and Consumers?

With the government sponsoring and encouraging farmers to go online, more and more websites have come up to enable this feat. These platforms bring together all the individuals associated with the farming industry to deliver a more sustainable agricultural solution.

Farmers online shopping has benefited both sellers as well as consumers. Not only do these platforms provide a collaborative environment to the traders, but they also offer an array of options to buyers.

Some of the perks these online agriculture platforms offer include:

Perk 1: Supply and Demand Transparency  

One of the significant benefits of these platforms is their transparency in supply and demand.

These provide information to the buyers about the producer, supplier, origin of products, quantity, quality, and more. Providing transparency in supply chain brings forward more trust and satisfaction amongst consumers.

Furthermore, this transparency helps in keeping both cost prices and selling prices of products under check.

Perk 2: More revenue for farmers

There still exist farmers who are constantly under the subject of exploitation. While they earn a minuscule amount of revenue from their produce, prices become more than double of the initial cost on reaching the end customer.

Eliminating these exploitations, online websites provide a platform for connecting farmers directly to buyers. This lets farmers earn more revenue from their produce, which they cannot with an intermediary involved.

The availability of transparency in demand with more pricing options also let farmers and sellers earn more revenue. 

Perk 3: Less price for consumers

As farmers get more revenue than usual, consumers also get lower prices for the products compared to market cost. Again, with no middlemen involved, and coming directly from the farmers, the selling price of food products remains low when compared to standard costs.

Moreover, the availability of countless sellers creates a situation similar to perfect competition. With more competition, prices remain low and further, ensure no monopoly in the market. 

Perk 4: Expansion of buyer-seller network

Online platforms have an innumerable number of buyers and sellers who create an online marketplace. Thus, buyers get to connect with numerous sellers and vice versa. This creates a wide network of producers and consumers, thereby, creating more options for both.

Whether it is a wholesaler, retailer, trading broker, or buyer, everyone gets to connect with each other and expand their network along with business opportunities. 

Perk 5: Proper utilization of food items

As farmers get to take advantage of supply and demand transparency, they also reduce food wastage. The immense number of buyers and affordable pricing give them the option to eliminate produce surplus.

This not only is a contributor to more revenue but it also reduces their losses from food wastage considerably.

Perk 6: Bidding options

One of the key advantages of these platforms is the option of bidding by buyers. Buyers can bid against a product; the seller will then pick a bidder who he wants to sell and finally makes satisfactory revenue.

Owing to these benefits, online agricultural websites have become one of the significant platforms for farmers and consumers.