The concept of advertising is to show your message as many time as possible to the public in order to persuade them to fulfill a behavior desired, mostly it’s a purchase for a product but it can also be for a social movement.

When advertising first started it was in the form of print, and it was posted as flyers and in news papers. As advertising progresses to TV, it is the amount of air time the advertising shows to have the most amount of audience view.

In today’s advertising world, advertising has taken form everywhere. It is from the television we see, the social media we are on, to a certain extend, our friend’s word of mouth. In a way we are all billboards advertising a message, and through the new age technology, our voice has gotten a lot louder.