Are You Excited To Know About Me Who I Am ?

My name is Susan Roth and I am a veteran public relations executive and consultant with specific expertise in securing national print and broadcast media coverage for my diverse client base including advocacy organizations with missions to make the world a better place, documentary filmmakers such as the legendary Barbara Koppel, as well as brand name consumer products.

Beginning in the entertainment world working in management positions at Disney, Paramount and Universal, I began Roth PR in 2000. working with Citizen Relations on the launch of XM Satellite Radio and securing national media attention for other major brands.

I also am the Founder of Progressive Communicators of Washington DC, a professional network of over 100 progressive advocacy communications professionals.

Specialtie s:

Strategic communications consulting and training,
Broadcast media relations strategy and execution.

My favourite books about public relations :

Crystallizing Public Opinion by Edward L. Bernays .
The Image; A Guide to Pseudo-events in America by Daniel J. Boorstin .
The IABC Handbook of Organizational Communication edited by Tamara L. Gillis .
Excellence in Public Relations and Communication Management edited by James E. Grunig.
Necessary Illusions: Thought Control in Democratic Societies by Noam Chomsky.

My Hobbies :

Bowling,
Ballroom,
dancing,
Camping,
Cooking.

My favorite dishes :

Key lime pie,
Tater tot,
San Francisco sourdough bread,
Cobb salad,
Pot roast,
Twinkies.

My favorite news program :

CBS Evening News ,
Entertainment Tonight ,
The Daily Show with Jon Stewart .