The music business 101 series so far have been a success. This series has been running on numerous blogs before I came to know about steemit. Several testimonies has also been recorded by the followers of #factswithkulqee the edition on other social media networks.

Today we will be discussing the three (3) aspects of every artistes brand. Music as we all know it is an industry, a business with products, services, marketers etc.

Every artistes represents a brand that must be defined, protected and as well projected.

The three (3) aspects of an artist brand include;

1. Brand Name

Just like in other industries where each company front page a singular brand name like steemit, an artiste is expected to have one. A brand name should be easy to remember and pronounced. It could be tied to the artistes official name, nickname or a street slang.

The easier a brand name is in pronunciation, the easier it gets in being remembered or memorized by fans.

A brand name could define the future of an up-and-coming independent artist as it could determine a lot in an artist progress in the industry.

2. Brand Look/ Face/ Logo

Is there any company or firm without a logo? Show me a company or firm without a brand logo and I'll show you a failed idea.

If we agree that music is business then a brand logo is a vital aspect of an artist brand. Most up and coming independent artist spend quality time and resources pushing their mp3 and not considering this aspect of a brand.

An artist brand logo is his or her face

You could sell a couple of you mp3 with your brand name, but more shows or events will be fetched with your brand look that is your face. Pushing your face is necessary as it offers you true stardom which in a long run purchases more profit.

3. Value/ Personality / Integrity

It will not be wrong to say that an artist's men product is not his mp3 videos pictures styles etc but his or her personality which includes his name and personality.

People don't just buy a brands products ahead of others because of its name or logo but because of its quality that is value, integrity and the personalities behind the products. This applies in every industry even in the crypto space where it is necessary to consider the integrity and personalities of the founders of any coin and the value they are offering with the coin before diving into those currencies.

Once a fan base or market adopts an artist personality or value (that is the concept of his brand) they naturally tend to appreciate every of the artistes products..

In conclusion pushing or selling these three aspects of your brand as an independent artist or that of your claim if you are an asset management company is vital in a showing at maximum profit is derived.

This is a new series. I've been an artiste manager for 4 years and I through my personal experience could bet my life on these steps.

Following these steps will produce nothing other than fame.

Do you love this? Check out similar contents

1. MUSIC BUSINESS 101: How To Make Your Song Go Viral

2. MUSIC BUSINESS 101: 3 Things You Should Do Before Releasing A New Song

3. MUSIC BUSINESS 101: One Big Mistake Done By Most Up and Coming Artistes

4. MUSIC BUSINESS 101: Simple Steps To Build an Organic Cultic Fan Base

5. MUSIC BUSINESS 101: How To Get A Record Deal Pt2

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