Degod, a new way for NFT success

Degod is one of most succesful and clear leading NFT project recently even including ETH chain.
Frankm the founder and the DeGod team rewrote the NFT marketing playbook in 2022.

Engagement farming, paid influencer shills are all dead, not anymore efficinet to make even small success.

I can see the points that make Degod suceess and become the new leader.
Here is everything they’re doing differently and what you can copy.

Curation

WL Raffles are dead, they are passive engagement.
We could see totally differnet way project has insane, but healthy hype through y00Ts project that is 2nd project by Degod team.

The Y00ts application process was active engagement.
That opened to everyone who has talents, reputation or hot and sincere mind.
It was like a college application.
Every applicants nervously checked their mailbox every day
And once you’re accepted you immediately tell all your friends.

Lessons learned
Get people invested in winning an allow list spot and ask for applications.
Hand pick members you know will be active in the community.
Takes longer and requires more work, but you’ll have a significantly stronger project

Constant Communication

The founder, Frank has made an appearance in every major Space the last month straight
He’s been one with the community, not executive or arrogant management team.
This attitude is clearly different with recent another case. Look at the Doodles Twitter then look at what Frank has done the last week.

Lessons learned:
Go to where your community is. Get on every Space you can.
Have people on your team handle the background work while you shout your differentiated value from the mountain tops.

Strategic Transparency

The founder has given a slow drip of information the last 2 weeks
Everything from info about the project to the winners of the hot following project Y00tlist.
This slow drip of information has driven insane hype.

Lessons learned:
Be strategic about your project marketing.
Don’t withhold all information. The space has ADD and will quickly move on. But don’t give everything away
Hold too much back and people will lose interest, give it all away and you’ll lose the magic.

Understand your community

Old 2021 founders all they have this odd, corporate, salesy tone of voice.
This attitude is not anymore applicalble in new NFT and community driven world.
Be one with your community. Talk with their language.
Stop acting like you’re above them, you are them

Lessons learned:
Be constantly in your Discord. Mix it up with everyone.
Replies, retweets, Spaces.
Understand how your community operates and be one with them.
Come off as humble, not arrogant.

Delivering Value

Degod team have been honest since day 1 the only goal of the project is to return value back to holders.
The team understands this is why 99% of people are in NFTs, profits
Be clear and concise how value will be returned.

Lessones learned:
Make your only singular goal bringing value back to your community.
Be honest and transparent about these goals. The success will follow.
You can't simply just engagement farm, release a product, then expect people to buy.
If you want value from your community, you need to first give them value
DIFFERENTIATED VALUE is the name of the game

Source: NFT God