BirdChain ICO - Should you invest?

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What is BirdChain?
Birdchain is aiming to disrupt the A2P SMS market (Application to Person) with blockchain technology by allowing mobile users to sell their unused SMS and earn passive income. The team believes that it has potential to be the first non-governmental initiative that can create a global basic income with app users being able to earn $30-$300 USD per month in passive income.

A2P SMS includes all those message notifications you receive on your mobile phone for SMS 2FA, booking confirmations, OTPs, loyalty/marketing messages and transactional SMS notifications from e-commerce, travel (Uber) and other companies. SMS is largely used because it is platform-independent and does not require any app or data subscription - it is universally available, therefore the most effective way to reach users. However, companies tend to overpay for these services and users tend to have unlimited SMS plans they do not use.

With the Birdchain app, people can automatically sell their unused SMS to businesses via Birdchain instant messaging app. Companies get up to 6 times cheaper service and users get paid for every SMS sold from their phones. It is important to note that Birdchain will not send any SMS to random people - it will only facilitate SMS distribution. People will only receive transactional or promotional SMS from companies they give consent to.

What makes it attractive?

• Market Potential: With billions of mobile users globally and increasing use of A2P SMS, the market potential is huge. For mobile users, the option to earn some passive income by selling unused SMS is quite attractive. In addition, they can use the Birchchain app for instant messaging. In the future, many more services will be available on the platform - the roadmap includes voice call gateway and personal data marketplace to name a few

• Solution for Businesses For businesses, it provides an easy way to send messages at better prices without collecting any personal data. It is also transparent since it is based on blockchain and smart contracts. This avoids businesses falling into a trap with aggregators offering lower price of services, then delivering a fraction of the SMS and claiming 100% delivery rate

• A2P SMS Market Experience: BirdChain team has been operating in this field (A2P) for the past 10 years as an independent aggregator (VertexSMS); they believe that with the lower prices, A2P market will also open up to smaller companies as well. More importantly, they will be able to have direct access to current clients to be its first customers. The current team includes 11 people and 4 advisors

• Content Engagement: Another way for users to earn BIRDs is by previewing video ads. Companies can choose the amount they want to offer for a video preview based on target group demographics, location, age and other data including setting up payment budget similar to google adwords

• In-app games: In-app applications will allow users to spend BIRD tokens to install add-ons and also use it with mobile games.

• Personal data marketplace: The personal data marketplace is another interesting part of the roadmap - it will allow companies to purchase users personal data based on their requirements. The app will randomly select individuals that meet the criteria and share these details with the users who can either accept or reject the offer to sell their data. Companies can also offer users to participate in targeted surveys rewarding them for participation. Much of our data is freely accessible by social media companies today with no benefit being transfered to the actual data owners. Blockchain applications such as Birdchain can change that

Closing Thoughts

Interesting project overall - I think adoption is going to be the key here which should not be a problem with the possibility of earning passive income. The founding team's experience in the market to bring businesses to adopt this platform for A2P SMS will also be a crucial factor for success. Official launch is planned in Feb 2019. However, they plan to present a working version in the next 6 months after ICO - so it may take some time before actual usage / adoption takes place.

The team has been heavily marketing the ICO for the past several weeks with daily airdrops for subscribing & watching their Youtube videos and answering questions about their ICO. Below are the key token sale terms for the ICO starting tomorrow.

Token Sale:

• Dates: Mar 1 - May 31, 2018
• 1 ETH = 42,000 BIRDs
• Hard Cap of 10,500 ETH
• Supply of 580 MN, of which 441 MN are being offered for sale

If you find the information helpful, you may use the following affiliate link to participate in the token sale and read about partnerships, founding team and advisors: https://birdchain.io/?r=033499fe

You can also invest without the referral link here: https://www.birdchain.io

I highly recommend you to also read the whitepaper before investing: https://github.com/Birdchain/whitepaper-business

Happy investing!